Susan Ohanian blogged on one of the awards given by the Bill and Melinda Gates Foundation for “effective teaching.”
“To: Clemson University
Purpose: to work with members of the Measuring Effective Teachers (MET) team to measure engagement physiologically with Galvanic Skin Response (GSR) bracelets which will determine the feasibility and utility of using such devices regularly in schools with students and teachers [emphasis added]
Think about that!!
NOTE: The emerging field of neuromarketing relies on biometric technologies to determine a participant’s emotional and cognitive response to certain stimuli. In the case of neuromarketing, this stimulus is anything from a television commercial to an internet advertisement. There are six primary biometrics used to gather data on physiological responses to marketing…
So Gates wants to apply it to effective teaching.
“The Affectiva Q Sensor is a wearable, wireless biosensor that measures emotional arousal via skin conductance, a form of electrodermal activity that grows higher during states such as excitement, attention or anxiety and lower during states such as boredom or relaxation.”
Since Polar Monitors have been used over a decade now this really shouldn’t surprise us.