The New Jersey Education Association launched a six week television and online advertising campaign targeting PARCC. At the end of each 30 second video viewers are encouraged to go to NJKidsandFamilies.org. These are pretty powerful videos. A move to delay PARCC’s impact on student progress and teacher evaluations is already underway in the New Jersey Legislature.
The Philadelphia Inquirer reports:
With the Partnership for Assessment of Readiness for College and Careers (PARCC) about to be presented to students in grades three through 11 starting March 1, the ads criticize standardized tests as causing stress in children, narrowing education, and taking time and resources from other subjects and programs.
“Parents are fed up, and they’re ready to speak up,” said Wendell Steinhauer, president of the New Jersey Education Association (NJEA). “This ad campaign gives parents and teachers a voice in a debate that’s been dominated for too long by people with no connection to what’s really happening in classrooms today.”
At the end of the 30-second ads, viewers are invited to visit njkidsandfamilies.org, a website created by the NJEA. It contains information about standardized tests and allows viewers to sample PARCC questions and to download anti-PARCC material.
With parent push-back and the state’s largest teachers union running ads against PARCC it’s future in the state is very much in doubt.
You can watch the ads below.